Spotified Celebrity Workouts

Whats the next best thing to training with your favorite athletes and celebrities?
-Working out to their very own playlists of course!

Spotify has recently teamed up with Reebok as they launched their new FitList app which allows the user to workout to their favorite athletes' workout playlists.  Theres no guarantee that working out to Eli Manning's playlist will put you in the NFL, or win you any Superbowls for that matter, but it'll make you feel like you're one of the pros. 

If rocking out to a celebrity's playlist doesn't get your blood pumping, theres playlists designed to go along with a list of activities that you can pick from (running, walking, dancing, training, or yoga), then you choose the intensity level (low medium or high) as well as the length of your workout.  A high intensity workout will have songs with higher BPM.  

Spotify's library of millions of songs, and Reeboks dedication to fitness are a great match in one of the most innovative and useful music apps I've seen to date.

by Jonathan Vasey

Using Twitter to Market Your Band

Can you describe a band in 140 characters or less?

Here are some tips for marketing your band on twitter. (via The DIY Musician)

By Alinda Yu

Passbook Hype: How the music industry can benefit

The new iPhone update iOS 6 was released yesterday, Wendesday September 19th, which includes a key feature that will affect how online music marketing can infiltrate the mobile market.

The new Passbook feature allows users to search/buy tickets, gift cards, coupons and then store them on their phone like a "wallet." Once consumers store their purchases, they can use their phone to scan the codes in stores, at the doors of concerts, or even at the gate of their flight.

So what does this mean for online marketing in the music industry?
Well, since smart-phones have internet access, music blogs, websites, and online music services can now incorporate a purchasing option for concert tickets that are compatible with Passbook. The connivence and hype of the feature could help to increase the music industry's concert ticket sales.

Source: http://www.billboard.biz/bbbiz/industry/digital-and-mobile/live-nation-ticketmaster-stubhub-apps-add-1007954172.story

By Alinda Yu

Move over, Pandora!

Apple has plans to move into the music streaming and music sharing market. They will be launching a music streaming service to compete with other services like Pandora, Spotify, and iHeartRadio. They also plan on adding new features to their iTunes service, which include ways to share and discover new material.

So what does this mean for online marketing in the music industry?
Well, record labels have the opportunity to utilize Apple's new features and services to boost their sales. With a strong brand identity and customer loyalty, Apple seems to be a promising vehicle for future success.

Check out these articles for more info!

http://business.time.com/2012/09/10/apple-planning-pandora-rival-is-web-radio-ready-for-prime-time/

http://www.businessweek.com/news/2012-09-07/apple-said-in-talks-with-music-labels-for-pandora-like-service

by Alinda Yu