Apple has plans to move into the music streaming and music sharing market. They will be launching a music streaming service to compete with other services like Pandora, Spotify, and iHeartRadio. They also plan on adding new features to their iTunes service, which include ways to share and discover new material.
So what does this mean for online marketing in the music industry?
Well, record labels have the opportunity to utilize Apple's new features and services to boost their sales. With a strong brand identity and customer loyalty, Apple seems to be a promising vehicle for future success.
Check out these articles for more info!
http://business.time.com/2012/09/10/apple-planning-pandora-rival-is-web-radio-ready-for-prime-time/
http://www.businessweek.com/news/2012-09-07/apple-said-in-talks-with-music-labels-for-pandora-like-service
by Alinda Yu
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