Those of us who are are music-tech savvy should be all too familiar with this mobile app that tells you the name of that song you happen to be listening to, but have no idea what it's called. Shazam has been helping users like myself for a few years now, with so many new artists, and 'songs' (I use that term loosely) their ever expanding library is sure to tag that toe tapper you've been humming all week!
So, you're probably thinking: Jon, how can a music tagging app on my mobile predict the future? Well hold on to your panties people, I'm getting there! The fine people at Shazam have been collecting data about the music you've been tagging. Shocker, right? Just like every other successful company, they're watching what you do, to better market their product. They also use this data to accurately predict the future sound waves going platinum.
Will Mills, Shazam's Director of Music and Content, said "Up to 85% of the songs that get to number one Shazam's Tag Charts go on to break nationally, making it one of the most accurate predictive measures for success and a key driver for Shazam of more than $300 million in digital music sales through our partners."
By comparing information about 'breaking artists' with Shazam's data trends, the company expects French Montana, Bei Maejor, Aluna George, Joey Bada$$, Becky G, Angel Haze, Rhye, Tito Lopez, Baauer and Haim to increase in popularity in 2013.
Now if only they could correctly predict who to pick up in my fantasy football league.
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